ASOS WHITE X Reebok Classic Collaboration
A UNIQUE PR LAUNCH FOR TWO PREMIUM BRANDS
ASOS teamed up with Reebok to create a limited-edition, seven-piece collection that unites ASOS WHITE, the premium womenswear line, with the iconic Reebok Classic brand.
The event was attended by over 100 media and influencers in a Central London location. In response to the brief to create a unique and shareable event, The Bulb designed a digital experience using projection mapping technology. Taking inspiration from the seven individual patterns and textures, the venue was transformed into a fun and immersive experience with the guests dancing to brilliant DJ's until close.
To ensure the event met The Bulb's sustainable values, energy efficient equipment was used for the projection and upcycled materials to create bespoke plinths to showcase the trainers perfectly.