The ITV Roadshows
A new lease of life
The ITV Roadshows, an internal event that provides an opportunity for colleagues to hear from the ITV Management Board, was in its fifth year and required a fresh new format. Working with Adam Crozier, the CEO and the rest of the Management Board, we created the Big Roadshows. A single, all employee event which took place in London, Leeds and Manchester.
Our vision: to create a lively, multi-destination event, complete with tasteful, impactful branding. For good measure, we threw in a well-known host, a couple of music acts, and some exclusive TV content. The result? A reinvigorated workforce optimistic about the future of ITV. Smiles all ‘round.
This event was organised whilst The Bulb founders were employed by ITV and part of the in-house events team.